To recreate their App UX and UI, we first had to go deep in their value proposition to then define their brand strategy and personality, which guided the overall behaviour of the business and their identity.
In the end, from the new brand positioning, we redefined the whole identity from logo to the overall brand system, the App user interface and the digital user experience.
Translucent, generative and
full of luminosity
After a deep immersion in the sector, competitive landscape, benchmarks and understanding the company's core motivation and values, we've detected an opportunity for innovation.
The new brand for Sem Hora was conceived in a colourful, festive, and fun system, making sure to highlight the serious nature of the business.
Born in a digital world, the logo is dynamic and mutant and can be presented in different positions, without losing identity and recognition.